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Good search

A good search generates business

 

Good search features create an excellent customer experience in online stores and services. For example, conversion in online stores can be significantly affected by the search function of the service. Some studies have shown the conversion rate to be up to 50% higher among site search users. By investing in search functions and making them easily available, conversion can be increased significantly.

Search engine optimization (SEO) involves trying to affect which products are easily found through organic searches, like Google. On the other hand, by developing site searching the ease with which products can be found within a service can be influenced.

What does a good search look like?

A good site search function consists of several things. First, the search function should be easily available for users to use it. Use should be easy, logical and fast.

It is worth using suggestive logic in the search field. Suggestive search works by the service suggesting suitable products when the user has only entered part of the search term. Further typing focuses the search and narrows suggested options. Another much talked-about approach is semantic searching, where the search engine attempts to recognize the user’s intentions and context, thus producing more relevant search results. For the search ‘Men’s work pants 50 black’, for example, the search engine can pinpoint what products the user is looking for – instead of showing all products for men and all work pants.

Faceted classification uses product property information to categorize search results, allowing the user to easily filter products based on their features. A good search engine will offer faceted categories and make using them easy and quick.

fasetoitu haku

An example of faceted search in practice

It is always worth using product images in searches. The impact of a product image in product presentation and conversion creation generally is very big. When an image is already displayed in the search results, the customer quickly gets a reliable understanding of the product. Product images should also not be forgotten in suggestive searching.

Utilizing searches in product range management and targeting

Site searches should also be saved and analyzed. For example, product contents and keywords, as well as the range of products, can be developed by analyzing how users interact with the search. Search analysis can also be used to support other marketing channels, and results exploited for targeting or personalization of marketing, for example.

Searches and product information are firmly interlinked

Product information, its scope, and its quality significantly affect how site searches work and how relevant results they deliver. The structure of product information, level of classification, and atomicity determine, among other things, what kind of faceted categorization can be created. The search “Show all products from brand X” provides a simple example – searching by brand is not possible without classified product information.

Product information can be fetched automatically from background systems through interfaces. A product information system can also offer the entire search engine as part of a product information interface, which means everything to do with online store searches, for example, does not need to be done within the online store.

In summary, it is worth investing in good search functions. Today’s technology offers appropriate solutions which make constructing a search that benefits all parties effortless. For designing the search logic itself, it is worth consulting someone with experience in building functional searches. Even small actions can significantly improve user experiences and data utilizability.Hyvät hakuominaisuudet luovat verkkokaupoissa ja verkkopalveluissa loistavan käyttäjäkokemuksen. Esimerkiksi verkkokaupan konversioon voi palvelun haulla olla merkittäväkin vaikutus. Joidenkin tutkimusten mukaan sivustohakua käyttävien käyttäjien kohdalla konversio on jopa 50 % suurempi. Eli panostaminen hakutoimintoihin ja tuomalla ne helposti saataville voidaan konversiota nostaa merkittävästikin.

 

Read more about the Elastic Search used in Adeona PIM

Myyjä graafikkona salestool

Salesman as graphic designer – when everyone gets annoyed

Often sales personnel spend a lot of their work time creating all sorts of discount leaflets and other product information catalogs. For example they might create or compile price lists, product cards or customer-specific listings as an attachment to offers, because the marketing department doesn’t have the time or the skills to help. The sales personnel get annoyed because this takes up lots of their time and because it is boring copy paste job they wouldn’t really have the time, know-how or correct tools for.

On the other hand the marketing department might receive requests from the sales department to create personalized price lists or lists – which should be ready preferably the same day, or at the very least tomorrow because the offer needs to be sent to the client. Or they get asked to tune the self-made, copy-and-paste leaflets because they didn’t turn out visually appealing. The marketing department gets annoyed because this creates more work than they are able to deal with, because of how boring it is and because the sales personnel do not consider the brand uniformity at all when they create the leaflets.

If everyone gets annoyed, the outcome at worst can be visually appalling and content-wise lacking leaflets which take up lots of work time. If the sales personnel start working as graphic designers, does it make any sense to begin with?

All the time they have to spend on something other than making sales shows up in the profits instantly. And then everyone gets annoyed even more.

Luckily, there is a solution. Sales Tool creates good looking product information leaflets automatically, allowing the sales personnel to personalize them a bit – and then Sales Tool handles the rest. The end result is a ready, brand-related offer leaflet which even the marketing department is pleased with. And now everyone is happier.

According to customer feedback, the use of Sales Tool has helped many of our clients to achieve better results. For example IKH resellers sent us the following message:

Plaudits and big thanks to you for the Sales Tool! It works great, and now our sales space looks great when all the price tags are uniform. This saves unbelievable amounts of our time!

In the video below you can see how IKH uses Sales Tool to create their price tags.

You can have a look at other customer solutions from here.

Should you also free your sales personnel back to sellin? Contact us!

Adeona PIM 2017

We are currently developing a next generation Adeona PIM system, and while the foundation will be familiar, many things will be changing. Over the years we have learned a lot from PIM in general as well as from our clients, and we are using these insights in the development of a new product version.

Adedona PIM 2017 – highlights:

1. Architecture

The architecture has been updated to match growing needs and to adapt to different environments in the best ways possible. It’s scalable and supports larger amounts of data, and is available for deployment both as a cloud based service as well as on-premise/private cloud service.

 2. Information model

The information model of Adeona has been updated, and while most of the features remain the same, we are introducing some new ones as well. Based on the customer feedback, we have developed upgraded features and information models that support business needs better. Related workshops still continue.

 3. REST API

Everything works via a single interface, and the REST API is available for both internal system use as well as for external systems and developers. All the data within the system is available via uniform interface, which will help with e.g., integration and building data-driven applications.

4. Searchability

Search functionality and finding relevant information are key features in systems with a lot of data, and this is one thing we have really focused on. All the information saved in the system can be fetches swiftly and easily by using the Elasticsearch search engine which indexes all the information in real time. For example, a web store can use the PIM system as a search engine, streamlining the whole project.

5. User interface and usability

All admin access is web browser based, and the new user interface is fast and straightforward. The powerful search feature is used in many ways, and managing especially large amounts of data was taken into consideration during the planning of the user interface.

We are developing the product together with our clients, and the workshops related to the new version were held in March. We gathered together with our clients to go through some key uses of the system, and got familiar with the user interface and the functionalities.

Workshops will continue in the fall, so feel free to join us!

PIM has to be easy

At Canter we work each day to make product information management (PIM) as easy as possible. As with everything else, those who manage to make complex things easy will prevail, and this is also the case with product information management.

Although it’s not complex in the first place.

Or at least we don’t think it has to be, and following few principles will go long way. While company and industry specific differences do exist, the basic principle will always be the same.

PIM is not an IT project.

It is the implementation of new mode of operation that includes both change management and automation of manual processes. PIM system does not do everything automatically, but instead operates as enabler. In order to make product information management for our clients as easy as possible, we have focused especially on the following and been actively developing them.

Easy acquisition

We think that acquiring IT system should not be a complex task. Pricing models based on the amount of users or transactions direct the decision making incorrectly, and instead we think that it is more important to find out how to make most out of the usage and processes. The more our clients use the PIM system and the data it provides, the better are the benefits they can get out of it.

Easy acquisition also depends on:

  • the length of the contract – we believe in the added value we provide, not in long contracts
  • the possibility of starting with just simple specifications
  • what sort of training is included
  • how the client is supported with change management
  • the update guarantee

Easy deployment

Easy deployment of a system leads into powerful use. When the basis is solid, it is also easier to do change management.

Easy deployment means many things:

  • how well the specification workshops are managed and prepared
  • clear practices and industry-specific productization
  • ease of installation and parameterization of the system
  • functioning Application Program Interfaces (APIs) facilitate the integration
  • best practices and connectors to the most common systems

Easy usage

Easy-to-use user interface motivates the users to handle the upkeep of product information and benefit from the data.

Good user experience is the sum of its part, and listed are just few key points:

  • logical, reliable user interface
  • search functions that work faster than a though
  • smart recommendations
  • mass editing, importing and exporting; especially useful when dealing with large amount of products

Easy integration

Seldom does a PIM system operate alone, and usually it’s a part of at least one other system. It is very common to have it integrated with many other systems, for example with ERP or a webstore.

System integration needs to be easy, so well documented and standardized API makes it easier and faster for everyone. This allows the data to be exchanged between multiple systems without massive integration projects.

 Easy expansion and usage of data

We want to help our clients to benefit from their product information more effectively. When PIM interfaces are functional and open, it’s easy to build data-based applications with the help of product information. This allows for our clients to work with those they see fit themselves.

Could we help you to make your product information management easy as well? Contact us!