Finnish PIM study 2022

For the second year in a row, we are conducting a unique study on the state of product information management in Finland. Make sure you are here and one of the first to receive research results!

Sales enablement trends in 2021

Sales Enablement is not traditional sales management, it is sales enabling. Read what big sales trends the year 2021 will bring.

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The challenges and opportunities of Product Information Management

The corona year revealed Achilles’ heel in Finnish companies – The current quality of product information does not succeed in international competition. Although product information is considered a critical factor in a customer’s purchasing decision, companies are not satisfied with its management, a survey of product information management professionals reveals.

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The ABC of Product Information Management

Product information management requires management to succeed. Read here what are the biggest pitfalls of product information management and how to avoid them!

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The fundamentals of Product Information Management (PIM)

Product information management PIM is the management of product information that supports sales. Learn the basics of product information management here.