Entries by Aura Suviranta

PIM should be easy

System reforms are often considered difficult and many are. That is why we have invested in ease in our own systems.


Verkkokauppaa on kehuttu varsinkin siitä että, siellä on helppo antaa tuotteesta mahdollisimman paljon infoa, kuvia, ohjeita ja käyttövinkkejä kuin kivijalassa. Mikä sitten avuksi kun halutaan lisää myyntiä?

The commercial benefits of Product Information Management

Worforce is the company’s most expensive resource, but also one of its greatest potentials. In 2020, we will live in a time where artificial intelligence and digitality in general have helped us for so long that we do not always remember its existence. However, there is far too little use of technology in traditional jobs […]

Artificial intelligence, PIM and online stores

When a system works independently without the help of a human and applies the information it has gathered to guide its own activities, we talk about artificial intelligence. There are also other definitions for artificial intelligence, but the previous sentence works as a suitable down to earth expression. There are numerous ways of using artificial intelligence. Self-driving robot cars or automatically generated propaganda videos are not directly related to Product Information Management (PIM), but instead an analysis of e-commerce traffic and product recommendations would benefit almost all our customers.