Our organization is growing
We have grown by three Canterians in early 2022. Check out the new Canterians here!
Author Archive for: Canter
Entries by Canter
What should be automated in marketing?
Marketing automation and inbound marketing are hot topics. Resource-intensive multi-channel publishing should also be automated.
Adeona PIM news from partners and customers
This year, we heard our customers and partners news about their PIM experiences in the form of awesome speeches. Read about them here!
The importance of customized customer experiences in marketing
In order to be able to provide a unique customer experience, a company must be able to implement customized experiences at every point of contact within the company.
6 tips for increasing sales with commercial product information management
Product information management plays a paramount role in sales through digital channels. Read more about Canter and Vastakaiku’s webinar.
Sales enablement trends in 2021
Sales Enablement is not traditional sales management, it is sales enabling. Read what big sales trends the year 2021 will bring.
The challenges and opportunities of Product Information Management
The corona year revealed Achilles’ heel in Finnish companies – The current quality of product information does not succeed in international competition. Although product information is considered a critical factor in a customer’s purchasing decision, companies are not satisfied with its management, a survey of product information management professionals reveals.
The ABC of Product Information Management
Product information management requires management to succeed. Read here what are the biggest pitfalls of product information management and how to avoid them!
The fundamentals of Product Information Management (PIM)
Product information management PIM is the management of product information that supports sales. Learn the basics of product information management here.