Entries by Canter

Sales enablement trends in 2021

Sales Enablement is not traditional sales management, it is sales enabling. Read what big sales trends the year 2021 will bring.

The challenges and opportunities of Product Information Management

The corona year revealed Achilles’ heel in Finnish companies – The current quality of product information does not succeed in international competition. Although product information is considered a critical factor in a customer’s purchasing decision, companies are not satisfied with its management, a survey of product information management professionals reveals.