Entries by Canter

Tips for localizing product sales

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Global competition is getting tougher by the day and many companies have no choice but to enter the race to succeed. In this blog I cover a few concrete steps to localize product sales for different markets.

Recommendation index NPS 79

Our annual NPS survey has been conducted and once again, thanks to our lovely customers, we received a very high willingness to recommend Canter!

Canter Launches Next Generation PIM Solution 

Product information management specialist Canter Oy is releasing the Adeona PIM software system that is based on the latest technology and challenges its competitors. The system provides product companies with new ways of increasing sales in both domestic and export markets.

How to create consistent product experiences

I came across McKinsey’s article about the importance of consistency in customer experience. I couldn’t agree more. I have been studying customer experiences from the product experience point of view. Way too often companies focus on creating a great customer experience on a single customer touchpoint but don’t pay too much attention to ten others. .
In this blog, we share tips to creating consistent product experiences.

Five tips for product communications

Product communications are at a turning point. Due to the change in purchasing behaviour and the explosive growth in the array of channels, product communications has a more diverse role compared to what it was before: product communications are a form of customer service that is always up to date and suitable for each usage […]

PIM! Customer satisfaction and profits

Recently I ran across a Donald Duck pocketbook with a cover where Donald is staring at a chicken, eyes wide. The name of the book was “PIM! Hypnosis, mentalists and nonsense”. As much as I do believe in the power of meditation and even hypnosis, that is not what PIM stands for me. For me […]

What should be automated in marketing?

Marketing automation and inbound marketing are hot topics for marketing. People are concentrating in content production, and automation provides content to potential customers right when and where needed. The marketing automation system replaces ten separate systems and significantly reduces manual work. But can basic marketing automation handle all the publishing in all channels? In my […]

Adeona PIM 2017

We are currently developing a next generation Adeona PIM system, and while the foundation will be familiar, many things will be changing. Over the years we have learned a lot from PIM in general as well as from our clients, and we are using these insights in the development of a new product version. Adedona PIM […]