Learn from the mistakes of others – Nine tips for a successful e-commerce project Over the last few years I have been involved in several projects where the aim was to build a new online store or portal. Considering my profession, my own role and approach has naturally revolved around the integration of product […]
Author Archive for: Katri Koskentalo
About Katri Koskentalo
Customer Relations Manager at Canter Oy.
Trying to ease the pain of Master Data Management with Product Information Management (PIM) solutions. Experience in IT project management, Key Account management and Sales.
Entries by Katri Koskentalo
Often sales personnel spend a lot of their work time creating all sorts of discount leaflets and other product information catalogs. For example they might create or compile price lists, product cards or customer-specific listings as an attachment to offers, because the marketing department doesn’t have the time or the skills to help. The sales […]
1. Does your product information management process look something like this? If the answer is yes, contact us and we will help you. 2. Do you want to provide the best possible customer experience? In that case, the PIM system is a relevant part of the solution. Through centralized product information management, you will be […]
Search engines – and especially the most glorious of them all, Google – are gatekeepers to all online content. Your website is virtually nonexistent if search engines cannot find it. Also, the competition for a spot on the first page of search results is fierce – very few have the patience to browse through all […]
In collaboration with the Myer’s store chain, eBay has published the world’s first 3D virtual online store. This pretty simple concept consists of a cardboard “Shopticals” box, into which a smartphone is attached. An app is loaded into the smartphone which is then viewed through the cardboard box mount. In a virtual store there is […]
Would you rather watch this blog post on video? Image borrowed from this site I admit it, I am pretty lazy. When I’m shopping online, I tend to spend only about 15 seconds on a single page – especially if there is nothing to grab my attention right from the start, or if I’m not […]