This article introduces seven C’s to help you get your product information and its management in control.
Author Archive for: Minna
About Minna Andersson
I have worked in marketing and sales, communications and brand management in various positions in international teams for over twenty years. In one way or another, marketing, business development and digital services have been a part of what I have been doing throughout my career.
Entries by Minna Andersson
I came across McKinsey’s article about the importance of consistency in customer experience. I couldn’t agree more. I have been studying customer experiences from the product experience point of view. Way too often companies focus on creating a great customer experience on a single customer touchpoint but don’t pay too much attention to ten others. .
In this blog, we share tips to creating consistent product experiences.
Product communications are at a turning point. Due to the change in purchasing behaviour and the explosive growth in the array of channels, product communications has a more diverse role compared to what it was before: product communications are a form of customer service that is always up to date and suitable for each usage […]
Recently I ran across a Donald Duck pocketbook with a cover where Donald is staring at a chicken, eyes wide. The name of the book was “PIM! Hypnosis, mentalists and nonsense”. As much as I do believe in the power of meditation and even hypnosis, that is not what PIM stands for me. For me […]
Marketing automation and inbound marketing are hot topics for marketing. People are concentrating in content production, and automation provides content to potential customers right when and where needed. The marketing automation system replaces ten separate systems and significantly reduces manual work. But can basic marketing automation handle all the publishing in all channels? In my […]