Demands for Product Information are growing

Digitalization creates pressures concerning product information within an organization. Ever more extensive product information in a standardized format is being requested and demanded. During this fall I have had discussions every week with clients who are confronted with this challenge.

Wholesalers have set up their own e-commerce and supporting PIM systems. The goal is to create a process where product information is available collected from suppliers easily in a uniform structural format. This way, the products may be opened quickly in the systems and are ready to be ordered (time-to-market), and own work for collecting product information is minimized.

Suppliers experience this as pressure. Different retailers need product information – each in their own, slightly varying format. Filling Excel spreadsheets with information from thousands of products or offering product images named with EAN/GTIN codes or the client’s codes requires extremely heavy manual labor or may even be impossible. The challenges are very similar, independent of the size of the company. An enormous amount of energy is consumed doing routine work and the end result contains a considerable amount of errors.

Simultaneously, the company should also invest in its digital visibility and marketing. How to find the right balance and make use of work that has already been done? The unavoidable question arises, whether the time consumed in manual Excel use could be used more efficiently in increasing the visibility of the organization?

We have already succeeded in addressing these challenges with several clients, and the results have been magnificent. Besides mandatory product information listings, it is, for example, possible to automatically produce impressive client specific price lists with images – with the clients range of products assortment and prices. One of the successful examples is our client, Amo.

Watch the video and read of how the importer of toys Amo solved the challenge.