In collaboration with the Myer’s store chain, eBay has published the world’s first 3D virtual online store. This pretty simple concept consists of a cardboard “Shopticals” box, into which a smartphone is attached. An app is loaded into the smartphone which is then viewed through the cardboard box mount.
In a virtual store there is no need to click the mouse. All the choices and navigation are accomplished by aligning the gaze. If you look at a certain item or a product for a while, more detailed information will be listed. The store has 3D images of the most popular products in each product category. Right now the virtual store is available only in Australia, but surely we will soon have something similar.
Virtual shopping and the 3D world present new challenges for listing product information and sharing this information via different channels. 3D product images are clearly the first milestone, and maybe in a few years there will be product content for the other senses as well – like scents, virtual touch and feel and sound.
When product information and its foundation management are done right, it is easier to share information and refine this information toward new technologies and distribution channels. If you feel like your company’s Product Information Management needs to be improved, do contact us!
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