The new online stores of K-rauta and Rautia are taking advantage of Adeona’s rich product information

During the current year, Rautakesko has expanded its e-commerce activities in Finland. In April K-rauta e-commerce was published, in May it was Rautia’s turn and in June the new K-maatalous redesigned website was published. In Sweden, K-rauta e-commerce was published in the summer of 2014.

Foundation and processes that cover the comprehensive product information are built in Adeona carefully, which has facilitated the renewal of all network services. Data accuracy, speedy access and distribution ensure high quality of product information and distribution in all of Rautakesko’s online services.

Adeona supports the improvement of the customer experience by providing the network services with high-quality product information. Adeona also serves as a background for search operations services, and plays an integral part in filtering information or finding alternative products. In addition to online services, Adeona PIM’s maintained and controlled product information is also used in traditional marketing, on printed materials, as well as in stakeholder services. With Adeona, the “do once, benefit forever” -principle is realized – even with hundreds of thousands of titles. Rautakesko’s Global Development Manager, Antti Sarkkula, describes the importance of product information:

We are able to improve our online store customer experience, because our foundation is in order, in  example, in regard to the product information.

Kesko tuotetiedonhallinta

More information:

Katri Koskentalo
Manager, Customer Relations
+358 40 167 8971
katri.koskentalo@canter.fi

The uniform appearance in the IKH price tags with Sales Tool

IKH implemented Adeona Sales Tool in over 130 stores all over Finland in order to uniform their price tags and make them appear more professional. It has made the creation of price tags fast and easy, saving money and headaches!

Prior to the implementation, each retailer handled the creation of the price tags, excluding chain-wide campaigns, themselves. This created varied tag layouts. With Sales Tool the layout creation and manual fetching of product information has been automated. Never the less, it is still possible for the retailers to alter the price of the product or the product information manually, if they so desire. All price tags also include a QR code, which the buyers can use to look up more detailed product information online while shopping.

Feedback from the retailers has been positive, and the new system has been received with joy:

I want to recommend the Sales Tool system, and extend my thanks to the marketing department for it! It works perfectly, and the overall look of the store has improved with the unified price tags. It also saves a ton of our time!

 

More information:

Katri Koskentalo
Manager, Customer Relations
katri.koskentalo@canter.fi
040 167 8917

Amo increased their sales with Adeona Sales Tool

The role of brand owners, importers and merchants has changed from logistics partners towards information logistics each day and their customers require better and more accurate product descriptions that have to be exactly correct. Online and multi-channel sales only add to this challenge. With Amo, many retailers are developing their own information processes and they wish to receive the product information in the format they want.

Corporate and product brand management and efficiency to produce materials are important when the sales personnel are preparing their sales presentations, offers and other sales material to be distributed for their customers.

Sales Tool has fulfilled our expectations and the visual materials have even exceeded them. The tool has been very easy to use and thus the deployment has been a breeze.

Johanna Vesterinen, Business Planning Manager, Amo Oy

Adeona Sales Tool provided Amo with ready-made solutions for challenges produced by the back-office needs. With Sales Tool the production of different types of publishing can be done easily and effortlessly lessening the manual work and the errors coming with it and providing the customers with higher quality product information and material faster than before.

The service allows automated production of material such as:

  • easily managed sales information brand by brand for the sales personnel
  • product information and photos in the required format for both retailers and customers
  • formal offers and stunning brochures
  • other publications for customer communication, e.g., customer-specific pricing and photo catalogues

Using Sales Tool has made the production of sales materials and offers a lot more easier, leaving more time for making the actual sales and polishing the offers instead of searching for product images and descriptions or copy pasting.

Johanna Vesterinen, Business Planning Manager, Amo Oy

The foundation of operative product marketing for Amo is solid: the product information is managed with Adeona PIM and the Amo ERP-system (Digia Enterprise). The roles of the systems were strictly defined during the development so that the principle of single input is achieved with all the information and that all the information is kept up-to-date automatically within all the sales channels and services.

During the development of the project Adeona Media Bank was also updated to the latest version. Via the media bank Amo is able to easily share content, photo material and selected product information to their clients, stakeholders as well as their own people. Flexible user access policies and content sharing allows for only the people with correct credentials to have the access to the material.

Product information enriched via Adeona PIM is automatically transferred into a customer-oriented aarrekirja.fi service.
More Information:

Johanna Vesterinen, Business Planning Manager, Amo Oy, johanna.vesterinen@amo.fi
Patrik Palatz, Managing Director, Canter Oy,  patrik.palatz@canter.fi
Johanna Vesterinen, Business Planning Manager, Amo Oy

Sormat’s product catalogs automated in 11 languages using Canter’s technology

Sormat’s bolts, anchors and other fasteners assembled into a catalog in 11 languages

Sormat’s product catalogs are actively used in construction sites and offices in 11 different languages throughout Europe. The new polished appearance and rapid layout process significantly enhance the company’s product marketing and essential product information distribution. Using real-time search functionality, product information is retrieved from Sormat’s system into an automated InDesign layout provided by Canter. A two-hundred-page catalog is now produced within hours instead of months, and content is simultaneously updated into the website and product catalog.

The technology for the layout automation is directly integrated with Sormat’s new product database which provides all product-related and product-category-related texts and images. The new catalogs contain 14 different types of charts for the distinct presentation of different types of products.

 

We decided to go for the technology provided by Canter as we wanted to enhance and speed up the production of our print publications, our product catalogs in particular, and prepare ourselves for the already rapidly accelerating proliferation of digital printing as well as generally have more flexibility and cost-effectiveness in our publication process. Our new tool enables us to purely concentrate on the content and interpretation of our own expertise with a focus on our audience instead of wasting valuable resources in practicalities such as chart layouts and spell checks.

Matti Koukka, Marketing Manager, Sormat Oy

 

The project was preceded by a workshop led by Canter in which the conditions for automation were examined and a common understanding for the structure of the automated product catalog was formed.

 

From time to time, it is a true pleasure for Marketing Manager to find a partner who is genuinely skilled in their own business and furthermore, who is able to efficiently share their know-how with their clients. The preparatory two-day workshop for the introduction of Canter’s layout automation technology did not try to get the “client to realise what they had always known”. Our learning curve rose continuously at an accelerating rate and with a tight angle towards the top right corner. A practical, well-prepared and comprehensive workshop enabled us to get a deeper understanding of the structure of our product information and particularly streamline our complex and technical charts.

Matti Koukka, Marketing Manager, Sormat Oy

More information:

Matti Koukka, Marketing Manager, Sormat Oy, matti.koukka@sormat.com
Janne Costiander, Development Director, Canter Oy, janne.costiander@canter.fi

Sormat Oy (Ltd)

Sormat was founded in 1970 and is Northern Europe’s leading international-level domestic manufacturer of fastening materials operating in over 40 countries. Located in Rusko near the city of Turku in western Finland, Sormat employs nearly 90 people and partners with many of Europe’s and the world’s largest industrial and construction companies. Sormat’s turnover in 2013 was 19.3 MEUR.

www.sormat.fi

Canter and Werk II launched cooperation

Canter strengthens the print publishing automation of Adeona PIM product by bringing one of the leading database publishing products in the world as a part of Adeona PIM solution.

Priint:suite from German company Werk II is one of the leading solutions for automated print publication in the world. Being Adobe InDesign-based product, it is well suited for expanding the possibilities of  printed material production from Adeona PIM system. As a result of this partnership Canter is able to offer a wider variety of print automation solutions to the growing customer needs. Priint:suite can be used in both workstation-based and server-based automated print solutions.

More information:

Canter Oy
Janne Costiander
Development Director
janne.costiander@canter.fi

WERK II Medien- und Informationsges. mbH
Thorsten Hamann
Partner Manager (International)
thorsten.hamann@priint.com