Product information is our most important capital

A few weeks ago, I was with a client who stated that in future, product information will be their most important capital. Products are sold through high-quality product information and it allows them to reach big targets, such as doubling sales revenue over the next couple of yers. For example, maintaining an online shop without the proper processes and tools is impossible for them, never mind further developing their business.

We have been working with product information for several years now and completed dozens of projects. Often, product information and PIM as a term have been completely new to our clients and we have worked hard to raise the awareness in Finland. Indeed, often we have started from the processes involved in automated publishing in relation to product information. These are based on company’s needs and their benefits are easier to grasp. Of course nobody wants to do product information just for the sake of it, that’s why it’s better to see its benefits as soon as possible.

It has been a great pleasure to note that a growing number of organisations has studied product information management, knows the terminology and it has been noted even on the upper levels of the strategy. In many businesses, product information management is part of the daily life. Of course there are more businesses that are only coming around it now. At its best, product information management is seen as one of the core processes that is meant for feeding information into channels that require it. Often, the client realises the importance of product information management as they set up their online shop. The online shop obviously requires quick reactions and real-time updates. This raises some eyebrows as old sales channels may have been functioning through manual processes for years. For example, it may take months to manually produce a printed catalogue whereas it could be produced in a fraction of the time if the process was automated.

Of course, the client’s statement raises their requirements onto a new level. How does one manage product information and more importantly, how do you use it efficiently to reach big targets? What should the processes be and how do the tools support them? These are some of the questions we gladly help our clients with. Take a look at the reference page and see how we have helped some of our current clients with their solutions.