Amo increased their sales with Adeona Sales Tool
The role of brand owners, importers and merchants has changed from logistics partners towards information logistics each day and their customers require better and more accurate product descriptions that have to be exactly correct. Online and multi-channel sales only add to this challenge. With Amo, many retailers are developing their own information processes and they wish to receive the product information in the format they want.
Corporate and product brand management and efficiency to produce materials are important when the sales personnel are preparing their sales presentations, offers and other sales material to be distributed for their customers.
Sales Tool has fulfilled our expectations and the visual materials have even exceeded them. The tool has been very easy to use and thus the deployment has been a breeze.
Johanna Vesterinen, Business Planning Manager, Amo Oy
Adeona Sales Tool provided Amo with ready-made solutions for challenges produced by the back-office needs. With Sales Tool the production of different types of publishing can be done easily and effortlessly lessening the manual work and the errors coming with it and providing the customers with higher quality product information and material faster than before.
The service allows automated production of material such as:
- easily managed sales information brand by brand for the sales personnel
- product information and photos in the required format for both retailers and customers
- formal offers and stunning brochures
- other publications for customer communication, e.g., customer-specific pricing and photo catalogues
Using Sales Tool has made the production of sales materials and offers a lot more easier, leaving more time for making the actual sales and polishing the offers instead of searching for product images and descriptions or copy pasting.
Johanna Vesterinen, Business Planning Manager, Amo Oy
The foundation of operative product marketing for Amo is solid: the product information is managed with Adeona PIM and the Amo ERP-system (Digia Enterprise). The roles of the systems were strictly defined during the development so that the principle of single input is achieved with all the information and that all the information is kept up-to-date automatically within all the sales channels and services.
During the development of the project Adeona Media Bank was also updated to the latest version. Via the media bank Amo is able to easily share content, photo material and selected product information to their clients, stakeholders as well as their own people. Flexible user access policies and content sharing allows for only the people with correct credentials to have the access to the material.
Product information enriched via Adeona PIM is automatically transferred into a customer-oriented aarrekirja.fi service.
More Information:
Johanna Vesterinen, Business Planning Manager, Amo Oy, johanna.vesterinen@amo.fi
Patrik Palatz, Managing Director, Canter Oy, patrik.palatz@canter.fi
Johanna Vesterinen, Business Planning Manager, Amo Oy
