Sormat’s product catalogs automated in 11 languages using Canter’s technology
Sormat’s bolts, anchors and other fasteners assembled into a catalog in 11 languages
Sormat’s product catalogs are actively used in construction sites and offices in 11 different languages throughout Europe. The new polished appearance and rapid layout process significantly enhance the company’s product marketing and essential product information distribution. Using real-time search functionality, product information is retrieved from Sormat’s system into an automated InDesign layout provided by Canter. A two-hundred-page catalog is now produced within hours instead of months, and content is simultaneously updated into the website and product catalog.
The technology for the layout automation is directly integrated with Sormat’s new product database which provides all product-related and product-category-related texts and images. The new catalogs contain 14 different types of charts for the distinct presentation of different types of products.
We decided to go for the technology provided by Canter as we wanted to enhance and speed up the production of our print publications, our product catalogs in particular, and prepare ourselves for the already rapidly accelerating proliferation of digital printing as well as generally have more flexibility and cost-effectiveness in our publication process. Our new tool enables us to purely concentrate on the content and interpretation of our own expertise with a focus on our audience instead of wasting valuable resources in practicalities such as chart layouts and spell checks.
Matti Koukka, Marketing Manager, Sormat Oy
The project was preceded by a workshop led by Canter in which the conditions for automation were examined and a common understanding for the structure of the automated product catalog was formed.
From time to time, it is a true pleasure for Marketing Manager to find a partner who is genuinely skilled in their own business and furthermore, who is able to efficiently share their know-how with their clients. The preparatory two-day workshop for the introduction of Canter’s layout automation technology did not try to get the “client to realise what they had always known”. Our learning curve rose continuously at an accelerating rate and with a tight angle towards the top right corner. A practical, well-prepared and comprehensive workshop enabled us to get a deeper understanding of the structure of our product information and particularly streamline our complex and technical charts.
Matti Koukka, Marketing Manager, Sormat Oy
More information:
Matti Koukka, Marketing Manager, Sormat Oy, matti.koukka@sormat.com
Janne Costiander, Development Director, Canter Oy, janne.costiander@canter.fi
Sormat Oy (Ltd)
Sormat was founded in 1970 and is Northern Europe’s leading international-level domestic manufacturer of fastening materials operating in over 40 countries. Located in Rusko near the city of Turku in western Finland, Sormat employs nearly 90 people and partners with many of Europe’s and the world’s largest industrial and construction companies. Sormat’s turnover in 2013 was 19.3 MEUR.
