Etra building the competitive advantage
Etra specialises in technical trade with a wide product and service sortiments. With more than 300 000 items, Etra has a huge amount of related product information to manage.
The information management is done with Adeona PIM. Adeona provides a centralised place for data storage and updates. This makes the time-to-market very short. New products with all the relevant information can be published in all the sales channels in a couple of days.