Product image and website management and analysis
A big advantage for us, for example, is that we get product images from suppliers, which are time-consuming to produce. For example, a flour bag doesn’t look very tempting to buy, but the end product made from flour can look very appealing. Taking such pictures takes time.
In the past, each country has also had its own website, but they may not have had product information at all, only contact information. Of course, this does not make it possible to track, for example, which products customers are looking for information on. The more customers spend time on our online services, the better we understand them.
Customer involvement and locality are important
As part of our online services, we offer recipes. They are enriching information with which we can sell products. For example, a mother’s day cake is a ready-made solution that benefits customers. Customers receive from us all the instructions, incredients and accessories for making that solution for its own customers. We also want to involve customers. We have hundreds of recipes, a significant portion of which are made by customers themselves.
When products from all countries can be found on Adeona PIM in at least English and one other language, it is easy for other countries to complete the translations into their own language. Some of the information, such as nutritional values, is, of course, directly available on the websites of different countries without translation. Centralizing information in one system is essential here.