Digital asset management (DAM) is the management of digital assets of various formats such as image, pdf and video files.
Adeona PIM Product Information Management system also includes data management. From here, files can be directly linked to products and product groups. Connecting can be done either manually or automated. Automatic conversion can be done from image files. This way, the images are published in different channels, always in the optimum file size and format.
Digital asset management also takes care of file management. The publications always use the latest version of a file, but older versions may also be preserved if necessary. You can also have different language versions of the files. This way, for example, user manuals are published in different countries’ online services in local languages.
Often a limited view of the digital asset management is opened publicly as a media bank.
Efficient data asset management ensures that files are everywhere up-to-date and correct. It makes marketing more efficient and ensures high-quality customer experience across all channels.