Product information and its management by seven C principles

This article introduces seven C’s to help you get your product information and its management in control.

Artificial intelligence, PIM and online stores

When a system works independently without the help of a human and applies the information it has gathered to guide its own activities, we talk about artificial intelligence. There are also other definitions for artificial intelligence, but the previous sentence works as a suitable down to earth expression. There are numerous ways of using artificial intelligence. Self-driving robot cars or automatically generated propaganda videos are not directly related to Product Information Management (PIM), but instead an analysis of e-commerce traffic and product recommendations would benefit almost all our customers.

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Tips for an e-commerce project

Learn from the mistakes of others – Nine tips for a successful e-commerce project   Over the last few years I have been involved in several projects where the aim was to build a new online store or portal. Considering my profession, my own role and approach has naturally revolved around the integration of product […]

Canter Launches Next Generation PIM Solution 

Product information management specialist Canter Oy is releasing the Adeona PIM software system that is based on the latest technology and challenges its competitors. The system provides product companies with new ways of increasing sales in both domestic and export markets.

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How to create consistent product experiences

I came across McKinsey’s article about the importance of consistency in customer experience. I couldn’t agree more. I have been studying customer experiences from the product experience point of view. Way too often companies focus on creating a great customer experience on a single customer touchpoint but don’t pay too much attention to ten others. .
In this blog, we share tips to creating consistent product experiences.