Product information management specialist Canter Oy is releasing the Adeona PIM software system that is based on the latest technology and challenges its competitors. The system provides product companies with new ways of increasing sales in both domestic and export markets.
Research shows that businesses lose up to 3.5% of sales each year due to product information being poorly managed or inadequately utilized in sales channels. “We have noticed that on average it takes companies four weeks to release new products into sales channels. This is largely caused by inefficient and error-sensitive product information management. Delays in bringing products to market result in missed sales opportunities, but good product information management allows products to be released to market in under a week. This has a direct positive effect on sales”, says Canter’s CEO, Patrik Palatz. “Our client, Oy Perkko, increased sales by 74% using a catalogue that would have been impossible to create without functional product information management”, Palatz continues.
Canter and its key personnel have been engaged in product information management for over ten years. Diverse experience of the needs of Finnish customers and a passion for developing a technically superior product have led to the next generation Adeona PIM system, which can be scaled to meet varied product information management needs without extra tailoring. Goals have been set high throughout the development process. “We decided to create the most user-friendly PIM system on the market, allowing companies to benefit from positively standing out through their customer-driven product contents — both in electronic and print channels”, says Canter’s CTO, Janne Costiander.
However, the software alone is not enough to boost efficiency or remove errors from product data. Upon deployment of the software, the entire process of product information management, as well as its related information flows, will be explained and updated to match the needs of rapidly changing markets. “A sensible product information model and centrally managed product information provide businesses with the ability to make fast changes in direction, for example by opening a new online store or expanding into new market areas”, says Janne Costiander.
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Canter is a software and services company with a tight focus in Product Information Management and publishing automation. We design and deliver solutions based on modern technologies which help our clients to grow the value of their digital capital, improve their operational performance, provide consistent product experiences and succeed in multi-channel commerce.