Finnish PIM study 2022

For the second year in a row, the Finnish PIM study is a unique survey of the state of product information management in Finland. If you want to better understand product information management, how Finnish companies utilize it in their own operations and how your company can use it to gain a competitive advantage, you now have the opportunity to be part of the research and its results. The experiences and insights around the topic are really valuable, so please contribute to our study via the link at the end of the article.

PIM study 2021 and its key findings

In 2021, more than a hundred Finnish people working in the field of product information management participated in our survey, which was the first of its kind in Finland. The survey was conducted both as an online survey and as an interview survey.

One of the key findings of the study was that as many as 84% ​​consider product information management to be a critical factor in their business. In addition, up to 76% considered the importance of product information to be high when customers make purchasing decisions about products. The study also found out how product information is put to good use today and what plans there are for using it in the future.

New PIM study 2022

We have launched a new study, the results of which will allow you to see how the situation has developed in the midst of the digitalisation of sales driven by the Corona Year, and what are the key developments in product information management in 2022.

All participants in the research will have access to the research results as soon as the research is completed, as well as an invitation to a webinar where Finland’s leading product information management experts will open the research results.

Participate in the survey from the link below. For each response we will make a donation to support the activities of the Finnish Mental Health Association.

The survey is in Finnish and done anonymously. It takes about five minutes of your time.