What is product Information Management?

Product Information Management (PIM) is the centralized organization and content enrichment of product information for commercial purposes in different publishing channels.

Systematic product information management benefits both company employees, dealers as well as current and future customers. Product information is often based on cooperation between different actors. With centralized product information management, the information is up-to-date in one place, from which it can be easily and quickly updated and published on different channels.

Product information management is a challenge in many companies. The problem is that product information is scattered across departments and systems. The same information is maintained in many different places, there are several versions of product information, and some of the information is always obsolete or incorrect. Growth in the number of data, the diversity of different terminals, digitalisation of business, e-commerce and multi-channelity will bring added challenges to information management and utilisation. Without a clear data management model, powerful processes, and functional tools, the organization does not have one view of products and all product information. Acquiring, enriching and distributing product information for different channels is also ineffective.

The centralised product information management (PIM) process and tools can address these challenges.

How do you manage up to thousands of products in a variety of channels?

Product Information Management PIM

Step 1. Assemble product information and bring it to your system

Product Information Management starts with product data collection from various sources. Information can be utilised from all existing internal sources, as well as from suppliers.

Product information can be imported into the system in many different ways: REST API interfaces, integrations, download Excel spreadsheets, direct input and various portals.

Step 2. Enrich in Adeona

In Adeona PIM, product information is enriched with images, texts, attributes, and attachments.

At the same time, product selections, categorizations, product connectivity and product structures as well as other commercially important product information are funnelled to all sales and service channels – channel specifically.

Step 3. Publish to channels

Finished products will be published with automation in countless channels in both printed and digital format. When information is published from one source, it is always accurate and up to date.

Additionally, it is easier to make sure that all customer touchpoints provide just the right information in relation to the context.

Adeona PIM Product Information Management

Adeona PIM enables streamlined processing of the entire digital product process. All product-related information is centrally managed.

This eliminates the unnecessary and overlapping work of master data processing, the of marketing content such as image and text, and translation management. Product information management also enables agile product grouping and different categorizations and related product management.

Find out five reasons to acquire PIM from our blog ->

Benefits of centralised Product Information Management

  • The information is stored and maintained in one place at a time
  • Process building and automation are easier Building up connections between systems is easier and the number of integration points decreases
  • Managing and enhancing selections and improving the quality of data is facilitated
  • The correct information is available to everyone who needs it – easily and quickly
  • Product information can be published from one source to all the necessary systems and services

When product information is consistent, comprehensive, up-to-date and provoking sales

  • Your products can be found in e-services and search engines
  • Your customers, partners, and staff can count on the information they see
  • Sales barriers are eliminated, and conversion rate is improved
  • The amount of complaints and unnecessary inquiries is reduced
  • You can serve your internal and external customers better – in all channels and touch points
  • Your digital asset base is in good shape and you can focus on developing other strategic and operational success factors