Effective product communication for multiple channels
Publishing automation is a process where product content is published from one source to multiple channels or media automatically. Until these days, when channels and media have been limited and technological solutions have not provided any help, product information has been maintained manually across all channels. Omnichannel digital sales will change the setting.
Publishing Automation allows you to publish centrally managed product information per channel as defined on websites, webshop, quotations, price lists, product catalogues, and store materials. This ensures a consistent customer experience across all channels where product information is published. At the same time, marketing efficiency improves and high-quality product information becomes a distinguishing factor.
Effective product process, high quality and up-to-date product information as well as efficient publishing and distribution processes are critical business success factors.
Centralised Product Information Management (PIM) and Publishing Automation help efficient and controlled distribution of product information to the media and channels where it is needed.