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Mitä PIM on?

PIM! Customer satisfaction and profits

Recently I ran across a Donald Duck pocketbook with a cover where Donald is staring at a chicken, eyes wide. The name of the book was “PIM! Hypnosis, mentalists and nonsense”. As much as I do believe in the power of meditation and even hypnosis, that is not what PIM stands for me. For me PIM is the exact opposite of all that: real information when needed, where needed.

PIM is the side of marketing automation which is usually not talked about. According to  Aberdeen Group it increases customer satisfaction by 45%, and adds the same to the profit margin, so this should really be something that every company should be interested in. And they are. A study conducted by RNR Market Research shows that product information market will triple in size over the next five years.

So what does PIM mean, really? PIM means tools and processes which are used to manage the product information for sales and marketing purposes. It’s different from Product Data Management (PDM) or Master Data Management (MDM), in essence the continuation for these two. It’s the step in product information management which guarantees great visibility and first-class purchasing experience.

While PIM is also used to give customers better service, it also adds to the employee experience. Study done by ATKearney shows that each year companies use 25 minutes per sales unit (SKU) to fix product information and creating better harmony within their channels. With PIM this need can be eradicated, since all the information can be sourced from one, centralized location. Employees generally do not enjoy fixing the same thing over and over in different channels.

But are there really that many different channels? Yes there are. I have seen a map with 130 different channels, with new ones coming in constantly. Consider where your company publishes all the product information: on product data sheets, on social media, on advertisements, on websites, on discussion forums, in customer reviews, in user manuals, in purchase systems, in QR-codes, in customer service, in shelf labels, in invoices, in training material… And I didn’t even mention the web store.

PIM is profitable, and even fun once you get into it. And there’s a drop of magic in there as well. When you launch a new product, you input all the relevant information into the product information management system and PIM! All the information shows up correctly and uniformly in dozens of channels.

Read more about PIM product information management here.

Adeona PIM 2017

We are currently developing a next generation Adeona PIM system, and while the foundation will be familiar, many things will be changing. Over the years we have learned a lot from PIM in general as well as from our clients, and we are using these insights in the development of a new product version.

Adedona PIM 2017 – highlights:

1. Architecture

The architecture has been updated to match growing needs and to adapt to different environments in the best ways possible. It’s scalable and supports larger amounts of data, and is available for deployment both as a cloud based service as well as on-premise/private cloud service.

 2. Information model

The information model of Adeona has been updated, and while most of the features remain the same, we are introducing some new ones as well. Based on the customer feedback, we have developed upgraded features and information models that support business needs better. Related workshops still continue.

 3. REST API

Everything works via a single interface, and the REST API is available for both internal system use as well as for external systems and developers. All the data within the system is available via uniform interface, which will help with e.g., integration and building data-driven applications.

4. Searchability

Search functionality and finding relevant information are key features in systems with a lot of data, and this is one thing we have really focused on. All the information saved in the system can be fetches swiftly and easily by using the Elasticsearch search engine which indexes all the information in real time. For example, a web store can use the PIM system as a search engine, streamlining the whole project.

5. User interface and usability

All admin access is web browser based, and the new user interface is fast and straightforward. The powerful search feature is used in many ways, and managing especially large amounts of data was taken into consideration during the planning of the user interface.

We are developing the product together with our clients, and the workshops related to the new version were held in March. We gathered together with our clients to go through some key uses of the system, and got familiar with the user interface and the functionalities.

Workshops will continue in the fall, so feel free to join us!

Five good reasons to get PIM

1. Does your product information management process look something like this?

If the answer is yes, contact us and we will help you.

tuotetietokaaos

2. Do you want to provide the best possible customer experience?

In that case, the PIM system is a relevant part of the solution. Through centralized product information management, you will be able to provide high-quality, correct and up-to-date product information through one source to all of your channels and stakeholders – both customers and your own staff.

3. Do you want to boost your product marketing?

By using PIM and its automated publishing solutions you can publish campaign leaflets, product catalogues or cards, create catalogues or leaflets, posters, price lists or shelf labels for shops just by a few presses of a button. You can publish in formats such as PDF, Excel, PowerPoint, and InDesign. See examples of publication solutions here  and here.

4. Do you want to be ready for fast, strategic changes?

If the foundation of your product information management is solid, expanding to new publishing channels, applications or new country or language versions is easy. Via PIM interfaces you can offer product information to e.g. your new retailer’s online store or website, to your customer’s purchasing system or any other channel that you wish to employ. There is no need reinvent the wheel every time.

5. Do you want to get rid of unnecessary manual work phases?

PIM allows you to automatize many routine tasks which would take a long time to do manually (and which often are the most tedious tasks as well). From PIM the product information is brought to the right stakeholders automatically. In addition, you can get rid of excessive copy pasting when you can rapidly produce e.g different Office or InDesign format product publications instead of requiring weeks’ worth of manual work.

Rajapinnat REST API

About API’s and their publicness

A modern application lives or dies based on the availability of its public API. Before having a deeper look into what API’s mean to us, and how they can be used in the most effective way, we should understand the basics.

API (Application Programming Interface) is an interface that allows the application data and functionality to be reached, as well as allowing for further programming of the program or a part of it, for example in regards to standard libraries. These interfaces can function on a very low level and deal with the inner functions of the application itself, for example calling open source libraries within the system. However this article only covers public API’s that are expandable or can be integrated and allow for the application data to be used in a variety of different ways.

API-centric architecture

Traditionally API’s have been considered to be an internal part of the application, or at the very least to be used as a means to integrate something to the application. Modern applications act as services, and this is why it’s important to make sure that expanding the system is just as easy as is the use of the data included in it. Modern applications use and offer a multitude of interfaces, for example social media applications like Facebook and LinkedIn are mainly run on interfaces with separate user interfaces built on top of them (e.g., browser, mobile, etc.).

In an API-centric architecture the applications connect to each other over these interfaces. How a single application has been built doesn’t matter as long as it follows the general practices in its interfaces. API-centric architecture also makes it easier to create device independent applications, so that for example the application can be run on multiple mobile operating systems using the same interface on them all.

 

Adeona_PIM_2017

RESTful API

Using general practices and de facto standards when connecting applications and using the data via different applications makes the whole process easy.

REST (Representational state transfer) is an stateless interface architecture model based on HTTP protocol. Typically REST API offers the information in JSON (JavaScript Object Notation) or in XML format. Our REST API’s use JSON, which is an open format based on readable text and attribute value pairs.

Public API

One of the main ideas of an API-centric architecture in that the interfaces are publicly available and that they contain a comprehensive documentation. Even a good interface will go unused if it’s hard to use or lacks documentation completely. In the best case scenario all the information and logic of the application can be reached via the API. This makes it flexible to connect, integrate and expand the system with needed applications.

Public API doesn’t however mean that all the information within the system would be publicly available. API calls are always authenticated so that the user will only have access to information they have credentials for.

More information:

https://en.wikipedia.org/wiki/Application_programming_interface
https://en.wikipedia.org/wiki/Representational_state_transfer

 

Helvar polishes product information management processes with Adeona PIM

Specialised in energy-efficient solutions for the global market, Helvar will centralise its product information management with the Adeona PIM solution.

The lighting technology company publishes product information on its website, in printed product catalogues and in brochures, price lists and Excel spreadsheets targeting various resellers and market segments.

In the past, the company’s product information was scattered across different systems: on the website, in printed catalogues and in local area network shares. The major challenge has been managing the different language versions, which, with the eight languages to maintain, is not a surprise. Although the majority of the content is the same regardless of the language, it still needs to be updated separately for online publishing and for the printed catalogue. In addition, images and other documents had to be copied to the website and also to a separate media bank service.

The new media bank was published in April. Now the images and documents are automatically updated by Adeona PIM and the changes are reflected both on the website and in the media bank. In addition, automation can make industrious steps easier, such as updating product information in price lists and product catalogues with finished layout.

Are you interested? For more information about our PIM solutions, please contact:

Manager, Customer relations
Katri Koskentalo
katri.koskentalo@canter.fi
+358 40 167 8971

 

Helvar is an international lighting technology company specialising in energy efficient components and solutions for lighting and lighting control systems. We aim to bring continuously more intelligent, easy-to-use, reliable lighting solutions for the different needs in the marketplace. Strong growth in LED and lighting controls will continue with a growing emphasis on the opportunities digitalisation will provide, the internet of things (IoT), human centric lighting and energy efficiency being key elements in the future of lighting.www.helvar.fi 

Canter provides their clients with Adeona product data management solutions. With Adeona, it is possible to save all the information centrally in order to update and share them faster. Getting your product to the market becomes faster, and the results can be seen in the increase of customer satisfaction. You can read more about the company at:https://www.canter.fi/en/company/

 

Orient Occident has chosen Canter for their product information management partner

Orient Occident and Canter have started a collaboration.

 

”Creating price catalogs has been challenging for us. With the Adeona Sales Tool we are able to crate the catalogs automatically, with an uniform look. By doing this, we are able to dedicate more time for our clients and into closing sales.”

Managing Director Mikko Puputti

Other advantages of using the centralized Adeona-PIM solution in the first place were e.g., being able to swiftly create stunning offers with photos. In addition, photos and other enriching product information can also be added to the ERP system. There are also plans to expand the usage of Adeona in the future.

Are you interested? For more information about our PIM solutions, please contact:
Janne Costiander
050 552 1054
janne.costiander@canter.fi

 

Orient Occident is a local family business.  The company imports interior textiles, floor coverings and carpets. The high quality interior design products and services are marketed for producers, retailers and other influential bodies and decision-makers in industry. www.orientoccident.fi.

Canter provides their clients with Adeona product data management solutions. With Adeona, it is possible to save all the information centrally in order to update and share them faster. Getting your product to the market becomes faster, and the results can be seen in the increase of customer satisfaction. You can read more about the company at:https://www.canter.fi/en/company/

Canter is participating in Digia Enterprise Day 2015

Canter is again visible part of  Digia Enterprise day in Restaurant Maxine on Thursday 12th of November 2015.  There is interesting customer presentations and the opportunity to explore the variety of business-building solutions in program.

More information 

Welcome to visit and discuss about product information management solutions to our stand!

Amo increased their sales with Adeona Sales Tool

The role of brand owners, importers and merchants has changed from logistics partners towards information logistics each day and their customers require better and more accurate product descriptions that have to be exactly correct. Online and multi-channel sales only add to this challenge. With Amo, many retailers are developing their own information processes and they wish to receive the product information in the format they want.

Corporate and product brand management and efficiency to produce materials are important when the sales personnel are preparing their sales presentations, offers and other sales material to be distributed for their customers.

Sales Tool has fulfilled our expectations and the visual materials have even exceeded them. The tool has been very easy to use and thus the deployment has been a breeze.

Johanna Vesterinen, Business Planning Manager, Amo Oy

Adeona Sales Tool provided Amo with ready-made solutions for challenges produced by the back-office needs. With Sales Tool the production of different types of publishing can be done easily and effortlessly lessening the manual work and the errors coming with it and providing the customers with higher quality product information and material faster than before.

The service allows automated production of material such as:

  • easily managed sales information brand by brand for the sales personnel
  • product information and photos in the required format for both retailers and customers
  • formal offers and stunning brochures
  • other publications for customer communication, e.g., customer-specific pricing and photo catalogues

Using Sales Tool has made the production of sales materials and offers a lot more easier, leaving more time for making the actual sales and polishing the offers instead of searching for product images and descriptions or copy pasting.

Johanna Vesterinen, Business Planning Manager, Amo Oy

The foundation of operative product marketing for Amo is solid: the product information is managed with Adeona PIM and the Amo ERP-system (Digia Enterprise). The roles of the systems were strictly defined during the development so that the principle of single input is achieved with all the information and that all the information is kept up-to-date automatically within all the sales channels and services.

During the development of the project Adeona Media Bank was also updated to the latest version. Via the media bank Amo is able to easily share content, photo material and selected product information to their clients, stakeholders as well as their own people. Flexible user access policies and content sharing allows for only the people with correct credentials to have the access to the material.

Product information enriched via Adeona PIM is automatically transferred into a customer-oriented aarrekirja.fi service.
More Information:

Johanna Vesterinen, Business Planning Manager, Amo Oy, johanna.vesterinen@amo.fi
Patrik Palatz, Managing Director, Canter Oy,  patrik.palatz@canter.fi
Johanna Vesterinen, Business Planning Manager, Amo Oy

Canter is participating in Digia Enterprise Day 2014

Canter is again visible part of  Digia Enterprise day in Helsinki Casino on Thursday 13th of November 2014.  Our Managing Director, Patrik Palatz tells in his presentation about product information management of sales and marketing point of view. In addition, we present new features of Adeona PIM as well as of multi channel customer solutions in our stand.

More information:
http://www.digia.com/fi/Yritys/Tapahtumat/Digia-Enterprise-kayttajapaivat-13112014/

Canter and Werk II launched cooperation

Canter strengthens the print publishing automation of Adeona PIM product by bringing one of the leading database publishing products in the world as a part of Adeona PIM solution.

Priint:suite from German company Werk II is one of the leading solutions for automated print publication in the world. Being Adobe InDesign-based product, it is well suited for expanding the possibilities of  printed material production from Adeona PIM system. As a result of this partnership Canter is able to offer a wider variety of print automation solutions to the growing customer needs. Priint:suite can be used in both workstation-based and server-based automated print solutions.

More information:

Canter Oy
Janne Costiander
Development Director
janne.costiander@canter.fi

WERK II Medien- und Informationsges. mbH
Thorsten Hamann
Partner Manager (International)
thorsten.hamann@priint.com