This summer, our company will move to a new location. The renovation has just started, and I hope we’ll be in a shining new office that has been designed according to our needs. I’ll certainly write more about the new premises in our blog at a later time.
I have participated in the design of the new office, dealing with everything from the layout plan to cabling. During this process, I have learned about dozens of products and services that were new to me. As examples, I could mention glass walls, acoustic solutions, teamwork products, wall drawing boards, furniture, and AV technology, which all have become more familiar to me. Not everything has been a walk in the park.
In particular, companies that do B2B trading, product information availability varies greatly. Be it an online store, a website, or a product catalog, many businesses seem to assume that the customer will ask or know what they are looking for. With many products, even the basic data isn’t shown properly. This is my list of information I want to see when I’m looking for products:
- Price: If the price or service is customizable, information on the effect on price
- Availability or delivery time
- Product properties: Technical specifications, dimensions, etc.
- Product description: Where and what type of use the product is suitable for, e.g., consumer vs. office product
- Images: If the product is related to interior decoration, illustrations in different environments
- Services: What services are related to or available for the product: g., design, installation, transport, etc.
- Where to ask, who to contact for details: For many products, I would have been a sure customer if the product page had had readily accessible information on which expert I can contact when in doubt
- Reviews: What other customers are saying of this product
There’s been a lot of talk about how B2B trading is changing, and clients that are used to consumer online stores are expecting rock solid purchase and service experience also when buying online. The world definitely isn’t finished in this aspect. Products that don’t have complete information don’t sell. Fortunately, there are already some positive exceptions that stand out from the crowd. As for myself, I’ll do my business where the product information is extensive and up-to-date, and in this case the price isn’t always the decisive factor.