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Distributed or centralised product information management?

Often when a client is about to commence product information management rollout, we discuss the model of management and the processes used for it. There is no universal, correct answer to this question. Naturally, there is a vast range of options for the process, but here we will make the division into centralised and distributed management.

In the centralised model, product information is entered into the system by a few employees who specialise in this task. They receive product information from other actors in the organisation, such as product managers, buyers or the marketing department, and then refine that information as needed before it is entered into the system.

In the distributed model, the maintenance tasks have been distributed among several people across the organisation. In this way, a single person will not spend that long carrying out the task but, on the other hand, consistency may be compromised. Should the product descriptions sound like your company? The product information refining process is closely related to the ERP product process, and thus it is worth thinking of these two as a whole.

In addition, note the following:

  • are there country-specific variations in the assortment or products?
  • how has the translation process been managed?
  • quantity and quality of product information to be saved:how much and what type of data is collected for the products?
  • where, in what format and in how “finished” a state is product information obtained:how much is there a need to modify the data before entry into the system?
  • what differences are there between product groups in the data to be refined?
  • what are the desired and possible organisation methods of information management?
  • information supply chain management (ISCM) and authority relationships
  • how often is the product assortment updated, new products introduced, old ones updated or deleted?

Which model would work better for you? The choice is partly influence by the competence and existing roles of the personnel. Will product information be available from vendors or manufacturers or will it be mostly produced by you? In many cases, there are different responsibilities for different product data. For example, a product manager is responsible for the technical data of a product while the marketing people are responsible for the images. The marketing texts may be a shared responsibility. Making process choice can be a strategic or tactical decision. What is the goal? Are you seeking long-term benefits and differentiation or efficiency in the beginning?

Whichever your company chooses, we are the supplier that will walk with you all the way, from the beginning. We will support you, help you and together with you find the model that best suits your needs.

Are you interested? Ask for more:
Janne Costiander
janne.costiander@canter.fi
+358 50 552 1054

 

 

Canter is participating in Digia Enterprise Day 2014

Canter is again visible part of  Digia Enterprise day in Helsinki Casino on Thursday 13th of November 2014.  Our Managing Director, Patrik Palatz tells in his presentation about product information management of sales and marketing point of view. In addition, we present new features of Adeona PIM as well as of multi channel customer solutions in our stand.

More information:
http://www.digia.com/fi/Yritys/Tapahtumat/Digia-Enterprise-kayttajapaivat-13112014/