Worforce is the company’s most expensive resource, but also one of its greatest potentials.
In 2020, we will live in a time where artificial intelligence and digitality in general have helped us for so long that we do not always remember its existence.
However, there is far too little use of technology in traditional jobs that a machine could do faster, more accurately and more productively.
Aku Varamäki writes in the Future Proof workbook (2019) as follows:
“Technology frees up employee time for important and meaningful work tasks. At Telia, employees have been able to report tedious routines related to their own work, and now software robotics helps customer service representatives perform many tasks, such as contracts or reports, while the customer service representative focuses on the most valuable job, namely customer service. Software robotics has brought the company annual savings of five million euros, but most of all, it has eliminated uninteresting routines. “
Think about how much more can be achieved by leveraging technology in the right way. Utilizing technology and efficiency does not mean that someone gets fired or jobs are cut. Automation streamlines work, which increases efficiency which in turn enables business growth that creates more work and jobs.
Technology to aid sales and marketing
At Canter, we are able to do the same for your company’s sales and marketing as what happened to Telia’s customer service. With Adeona Sales Tool’s publishing automation, basic sales and marketing tasks can be speeded up and even eliminated. This leaves time for those important and meaningful tasks.
Customer and employee experience
Today, customer experience is the company’s most important competitive advantage and something that stands out. It is difficult for a product or service to gain a competitive advantage, which is why every company needs to focus on the customer experience. With a personal and personalized customer experience, it is possible for a company to succeed. When a company’s sales and marketing are able to take into account the needs of different customers and serve accordingly, the customer base is easily widened.
Employees have a desire to develop and develop their own ways of working. Who wants to do tedious, routine, and simple work tasks year after year? Tasks whose process can be made more efficient with the help of modern technology so that a week’s work can be done in a day or a two-hour task can be done in three minutes.
For the employee, the meaning of the work rises to a new level and everyone enjoys it when they get to do that real and meaningful job. It’s not just about making work more efficient and the company’s savings, it’s about taking the company’s most important resource into account – the relevance of the work to the individual.
The development of many successful companies has stalled once it has reached the point that it is doing well and customers and orders are coming in comfortably. At this point, it is imagined that there is such a foothold that it is not necessary to develop operations according to customer needs. Can companies really afford to wait for a competitor to appear? Customers should always be offered their best, and not only when it is noticed that competitors are doing things better.
The roles of sales and marketing have changed and change will be required of them even more in the future.
Even if your company makes the world’s finest products and is the hottest brand in the industry, it doesn’t change the fact that retailers don’t sell all of your products.
Retailers have different customers who all have their own needs. Of the 5,000 products, a single retailer will sell 5% of your products. The same is done by another dealer. These two retailers have completely different products in their selections. Do you provide them with the same 620 page PDF product catalog or do you personalize your own product portfolio for them? If you can’t serve two different resellers according to their needs, what do you do when your company has 500 resellers all with their own needs?
Situations like this are a fact. In a perfect world, retailers would keep the entire product repertoire in their selections, however, the retailer selects the products according to the needs and requirements of his customers. Sales have changed so that power has shifted from the seller to the buyer, the customer. The change in sales requires a renewal of sales and marketing, emphasizing the benefits and advantages brought by technology. With the help of our Adeona Sales Tool software, the tedious, slow and routine tasks of sales and marketing with various offers, price lists, catalogs, brochures, etc. are completely changed.
So what does marketing do when you no longer have to fumble and make 24/7 different sales materials? The focus and added value of marketing can no longer be the making of catalogs and brochures. Marketing focuses on what it should be, getting new leads, and the famous big picture, branding the company, and enabling sales.
What happens to sales? The sales focus is then more clearly on the customer. Creating the best possible customer experience, focusing on serving the customer in an individual way. The best thing about our software is that anyone can make the materials the customer needs at the touch of a few buttons. For example, field sales in the customer interface are able to make customer-specific materials themselves according to the customer’s needs, within minutes of the customer visit.
This is basic stuff, say many, but unfortunately only a few manufacturers or wholesalers are able to serve their customers this way.